What’s in a name? Your “brand” is your ultimate identity. It may begin and end with a logo design or your profile photo on your Facebook page. Your brand is how the world sees you. Your brand tells your essence. Your brand is sacred. To compete in today’s world your brand must stand alone, be easily remembered, and associate specifically with your personae, product or service. Your logo is an excellent place to start and is perhaps the single most important element of a brand. But your brand doesn’t end with that logo. Consider as part of your brand your color palette, your style of photography or imagery. You or your product should be recognized effortlessly in any of your visual communications. Consider some of these examples. When you see two interlocking back to back letter C’s you instantly recognize that as CHANEL be it a fragrance, clothing, eyeglasses or handbag...when you see the simply lit studio photo of a tot or teen you may recognise a GAP ad without actually seeing the small unassuming logo centered near the bottom of the page. A combination of a specific red and blue may suggest a certain cola product. If you are an entertainer your hair style, and attire can be an integral part of your brand. The Rolling Stones "hot lick" logo designed by Milton Glaser in the 70's certainly represents Mick Jagger’s lips. Today there is so much visual stimuli available to us that being succinct with your branding has become more essential to success than ever before.
CASE STUDY - Dave Mason
UPDATE JAN 2017 - "Alone Together Again" is official, on the road, in the studio and coming to a town near you! In 1970 Dave Mason released his first solo album "Alone Together." For his new tour Dave is revisiting the 8 timeless tracks. Dave is starting the shows of his 2017 tour by playing the album, track by track in order. Dave Mason's band, Johnny Sambaturo, Alvino Bennett and Anthony Pattler will likely entertain special guests such as John McFee from the Doobie Brothers and Ross Valory from Journey for the second half of the night when you can expect to hear the gems of Dave's career...Feelin' Alright, All Along the Watchtower and many more. Keep posted for the release of "Alone Together Again" the re-record, re-release and re-design of the iconic recording and packaging of Dave's solo debut recording.
UPDATE JAN 2016 - The Traffic Jam tour has been extended again well into 2016! All the branding and merch has been "updated" ...1967-2016 and the shows and merchandise and sales remain brisk! We have begun work on branding the 2016/2017 tour and it's going to be awesome!
I began working with Rock and Roll Hall of Famer Dave Mason in 2012, I was originally booked to make new publicity photos, the results of which Dave was very pleased. When Dave noticed the breadth of services offered from my shop he added my number to his speed dial and the calls began with gusto!
TRAFFIC JAM MERCH:
A 12" VINYL LP RECORD COVER!:
It was also my extreme pleasure to have had the opportunity to sit in on a studio recording session of the song "Good 2 You" at the same time making action photos of Dave's bandmates and crew. Alvino Bennett on Drums, Anthony Patler on keys, Jason Roller on Guitar as well as Fred and Matt turning knobs and keeping it real. Dave Mason is a master of his craft. It's truly amazing to watch him work.
E-mail Chris Jensen * Tel 805/653.6731 * Left Coast, USA